Milton Press Gazette

Articles about Pace and Floridatown

Contributed by Myrtle Weekley

Used with permission from Milton Press-Gazette, Michael Coulter, Publisher

1920 January


It will come as a matter of good news to the pleasure seekers of this locality that Mr. W. J. Allen of this city has just closed a deal for the former J. D. C. Newton cottage and block on the bay front at Floridatown, as well as some adjacent bay front lots, and expects to develop the same into a modern up-to-date pleasure resort. According to the statement given us by the new owners of this property, he will commence development work on it in the near future, and will have it ready for the next summer bathing season.

Mr. Allen says he will terrace the bank with several cement curbs, down to the sandy beach, which will be cleaned up and made second to none in the state in point of attractiveness. He will comb the bay affronting this property removing all objectionable objects, thus assuring the bathers a clean hard sandy bottom bathing place. He will build a cement pier far enough out into the bay to reach water of sufficient depth to accommodate bathers desiring deep water, while the intervening waters will be suitable for the little folks and those not desiring deep water.

This is a progressive move on the part of Mr. Allen and will, we are sure, be liberally patronized, not only by the people of Milton and Pensacola, but by people from further inland, including South Alabama and Georgia, to whom this will be the most accessible resort.

1920 February


What is destined to be the greatest pleasure resort in this section of Florida is being built at Floridatown by Milton's progressive automobile dealer, Mr. R. J. Allen. As noted sometime ago, Mr. Allen has purchased the old J. D. C. Newton property on the beach, and is now erecting a large bathing, and dancing pavilion there. This pavilion will have a large o[pen area in the center that may be used for dancing, or possible roller skating, wile on either side of it will be bathing rooms, one side for ladies and the other for gentlemen. Extending from this pavilion will be a cement wharf extending out to deep water, which will enable bathers to enjoy the excellent bathing offered at this well known resort. In addition to the buildings which Mr. Allen is erecting he is having the bottom of the bay thoroughly combed, and removing any obstruction which might interfere with the pleasure of the bathers. When completed this will be one of the finest resorts in West Florida, and should add much to the enjoyment of the hundreds of visitors who daily frequent this attractive spot.

1920 March


On and after Wednesday, March 24th, at one o'clock, the Santa Rosa Escambia Ferry crossing Escambia Bay between Milton and Pensacola will leave the Santa Rosa side from Floridatown instead of Mulat and from the Escambia side from Ferry Pass instead of Escambia. All travelers should take due notice and govern themselves accordingly.

H. A. BROSNAHAM, Manager

Mar 23-26

1920 April


Larger and larger crowds continue to gather at the dancing and bathing pavilion being erected at Floridatown by Mr. R. J. Allen. While the dancing portion of the pavilion is completed the bathrooms and the wharf are not yet completed and it will be some little time before Mr. Allen will have his pleasure resort ready for a formal opening. When completed, this will be one of the finest pleasure resorts in West Florida and will doubtless be patronized by thousands of people during the year.

1920 April



There will be a dance at Florida-

town at Allen's Pavilion Friday night

April 16th. Special music. Welcome!

R. J. ALLEN, Manager

1920 April


at Allen's Pavilion, Floridatown


and until further notice there will be a

dance there every Tuesday and Friday


R. J. ALLEN, Proprietor

1920 May


Mr. R. J. Allen, who is building one of the most commodious pleasure pavilions and bathing places in West Florida at Floridatown, has the piling down and is working on a pier for the landing of the Floridatown-Escambia Ferry. When completed it will extend to seven feet of water at low tide, and possibly four at reasonably high tides, then instead of travelers turning to the right at the Bayview Hotel, and going out along the Escambia Mill track and trestle they will turn to the left, and drive right down to the pavilion, passing it on the right hand side and driving out along side the bathing pier.

When completed, which Mr. Allen says will be within the next ten days, this will furnish a much better approach to the Ferry than the present landing does. Mr. Allen's pleasure resort is already drawing large crowds and when completed, and when the season more fully opens up, it will be one of the most popular resorts in West Florida.

1920 June


As will be seen by the advertisement appearing in this issue of The Gazette, the Floridatown Ferry has again made a change in its schedule.

One feature of the change is that the ferry will run on Sunday the same as during the week, leaving Floridatown at 6:00, 9:00, 1:00 and 5:00, on this side; and leaving Ferry Pass on the other side at 7:00, 10:00, 2:00 and 6:00.

On Friday nights they will go it one better and make an extra trip leaving Floridatown at 7 o'clock and Ferry Pass at 8 o'clock.

Now, these are all good changes and if they will just reduce the rate for transportation across on the big ferry, we'll be willing for them to live a while longer.

1920 June

1920 June


In spite of the fact that a heavy rain fell during the greater part of the day Friday, the political rally held on that date at Floridatown was large attended and enjoyed by many. The attendance is estimated to have been from four to six hundred people. The local candidates were all present, with the exception of Mr. J. W. Baggett, who was absent on account of an important meeting of the Board of County Commissioners of Okaloosa County, of which Board he is the chairman.

The meeting was held in the Allen Pavilion, through the courtesy of Mr. Allen, the owner. The refreshments consisted of basket dinners, fish fry and fish chowder, all of which were enjoyed by the crowd.

The speakers were in good form, and evidently feeling well, as less discord and more harmony is reported to have been evidenced here than any previous meeting in this campaign, all of which speaks well for the political safety of this county.

1920 July


Mr. C. C. Haynes, formerly of Milton, but recently of Mobile, has leased the Allen pleasure pavilion at Floridatown and will operate the same in the future. It is understood that the resort will continue to be operated along the high moral plane that Mr. Allen has been operating it.

Mr. Haynes is well known to most of the people of this section and his taking over this work is an assurance that it wow continue to be one of the attractive pleasure resorts of West Florida.

1921 July


The Steamer, City of Tampa, which had, until a short time ago been operated as a freight and passenger carrier between Milton and Pensacola for nearly twenty-five years, was completely destroyed by fire about two o'clock Wednesday morning.

Mr. Cleve Harvell, one of the owners, or possibly the sole owner of the boat at this time, had taken it down to the Bay Point ship yard Tuesday, and with workmen were cutting a hole through the top of the housing of the boat, preparatory to having the boiler lifted out at one of the Pensacola Ship Building plants for repairs. They had worked on the vessel the greater part of the day Tuesday, and had but about an hour's more work to do Wednesday morning, in order to complete what they had undertaken, after which they expected to take the vessel on down to Pensacola Wednesday.

Mr. W. M. Broxson, who had been assisting in the work, remained on the boat Tuesday night, sleeping on the aft part of the boat which was swinging at anchor a short distance from the shore. About twelve o'clock, Mr. Broxson says he was awakened by being enveloped in a dense cloud of smoke. Not being able to see any fire from his location on the upper deck he descended to the lower deck and found the fire making its way from the forepart of the boat toward the rear, being driven by a strong breeze. The fire had made such headway that the fire extinguishers usually carried on the boat made but little effect upon it, and Mr. Broxson had to leap over board to save himself. Securing a small skiff which he had tied to the rear of the boat, he made the shore and summoned help, as quickly as possible, meanwhile the fire had burned the hawser with which it was anchored in two, and drifted out into the bay, striking on a sand-bar between Bay Point and the upper mouth of Yellow river, north east of the light, where it sank with the exception of some of the upper parts.

The Tampa was built in Mason City, West Virginia in 1887, and was operated at Tampa, Florida for a number of years. In 1899 Capts. Mason and Barry brought the steamer here and began operating it between Milton and Pensacola.

In conferring with parties familiar with the vessel, it was stated by them that the vessel was in the neighborhood of an hundred ton boar, and that it would cost approximately $25,000.00 to build and equip a boat like it today. At the time the boat was burned, we understand she carried but $3,500.00 insurance.

1921 July
FRIDAY, JULY 20, 1921


The youth and beauty of Santa Rosa and Escambia counties to the number of several hundred gathered at the Floridatown Pavilion, at West Florida's most popular resort, Thursday evening, where they enjoyed dancing, bathing, and social chat until well we don't know how late, all under the chaperoning of Mr. and Mrs. R. J. Allen, who have resumed control of the Floridatown Pavilion. While an enumeration of those present would have been out of the question, it is safe to assert that this was the largest crowd ever gathered there for an evening's frolic. Cars to the number of over an hundred were parked in the beautiful grove adjacent to the pavilion, while a large pleasure boat brought its quota of pleasure seekers from Pensacola.

Special music furnished by a Pensacola orchestra kept the feet of the dancers moving in unison, while the gentle breaking of the waves on the beach sang their songs of love and romance to those who enjoyed a dip in the water or lounged along the beach and bathing pier.

This resort is coming to be one of the most popular in West Florida, and is drawing its quota of pleasure seekers from an ever widening circle of territory.

1921 July


Good start is being made this week on the Milton-Floridatown road, the contract for construction which, was let to Messrs. Collins and Gillis. These gentlemen are commencing work on the further end of the road, and already have several miles of right of way cleared, stumps taken out, trees cut down and fences moved. In fact several groups of workers are busily engaged in this new work and have got as far up the line as the Simpson's property, and possibly further.

In addition to the actual work of clearing the right of way the engineers are locating suitable clay deposits and getting contracts for the same so that there will be no delay in securing clay at a reasonable distance from the sections of road where the same is to be used. Fortunately, in spite of the fact that many people imagined the section traversed by this road to be largely a sandy loam deposit, there appears to be an abundance of clay quite near the right of way, in fact it may be that a mile or more of surfacing may be done from clay that will be taken from the roadway, itself, where a cut is to be made.

Work on the building of the two bridges on this roadway, the small one across Till branch, and the larger one across Pond Creek, is taking shape. Messrs. Allen and Winston, local gentlemen who have the sub-contract for this work are getting the sand to be used in the concrete, on the ground and have their cement and tool house at the Pond Creek bridge already erected. With a continuance of good weather there is every reason to expect rapid progress will be made in the development of the work on this road throughout.

April 1922


A deal of interest to many of our readers was consummated last week when Mr. R. J. Allen of this city, bought the Dilger Hotel of Floridatown. This property is delightfully located on the bay, and is, withal one of the best pieces of real estate in Floridatown.


Mr. Allen states that he expects to have the whole building thoroughly remodeled and repainted inside an out, as soon as the same can be done. He and Mrs. Allen expect to move to Floridatown this coming week, and will operate the hotel, both as a summer and winter resort, catering to home parties, as well as to tourist trade.


With his large amusement pavilions, boating and fishing wharf, boats, etc. which Mr. Allen already owns at Floridatown, along with his well known push and energy, there is no reason why that delightful resort should not be placed prominently on the map of West Florida in a short time.


Mr. and Mrs. Clint Bynum will occupy Mr. and Mrs. Allen's handsome brick residence here in Milton during their stay in Floridatown, or for the present at least.



Mr. R. J. Allen, builder and owner of the Floridatown pavilion, which has been leased to Mr. C. C. Haynes for the past year, has resumed control of that popular resort, closing the deal for the remainder of Mr. Haynes lease Wednesday morning.

Mr. Allen says he will have a force of men at work remodeling the pavilion and will be ready in the near futures to furnish as good entertainment there as is to be found anywhere along the coast. To those who are acquainted with Floridatown, and with Mr. Allen, this is no idle boast, as Floridatown, with its beautiful expanse of water baked by the splendid live oaks that have required centuries to develop, with its fine sandy beach, its fishing, bathing, and boating opportunities, is, indeed one of the finest locations for a resort to be found anywhere along the Gulf Coast and Mr. Allen, with his experience, energy, and financial means, is thoroughly capable of arranging his pleasure resort so as to give the people a delightful time.

Mr. Haynes, whose lease on this place would have expired the last of this month, expects to move into Milton and may engage in one of several business propositions which he now has in mind.



On Wednesday afternoon the Woman's Missionary Society of the Methodist church had a nice outing and enjoyed a good program.

The meeting was held in the pavilion at Floridatown and was, probably, the first religions service ever held in that building. But the place is ideal and everyone expressed appreciation of the courtesies extended by those in charge.

There were about twenty-five present, and the guests from Milton and Pensacola were cordially welcomed. Among the latter were Miss Olive Creary, Mrs. Delia Cater, and Mrs John Wood.

In the absence of the Superintendent of the Study Circle, Mrs. I. W. Souls, the president, Mrs. C. W. McConnell, was asked to take charge.

Following the program, appetizing sandwiches and iced tea were served.

The next meeting will be the regular business session, held at the church, the first Wednesday after the first Sunday in September.

1922 December


Good start is being made this week on the Milton-Floridatown road, the contract for construction which was let to Messrs Collins and Gillis. These gentlemen are commencing work on the further end of the road, and already have several miles of right of way cleared, stumps taken out, trees cut down and fences moved. In fact several groups of workers are busily engaged in this new work, and have got as far up the line as the Simpson's property, and possibly further.

In addition to the actual work of clearing the right-of-way the engineers are locating suitable clay deposits and getting contracts for the same so that there will be no delay in securing clay at a reasonable distance from the sections of road where the same is to be used. Fortunately, in spite of the fact that many people imagined the section traversed by this road to be largely a sandy-loam deposit, there appears to be an abundance of clay quite near the right-of-way, in fact it may be that a mile or more of surfacing may be done from clay that will be taken from the roadway, itself, where a cut is to be made.

Work on the building of the two bridges on this roadway, the small one across Till branch, and the larger one across Pond Creek, is taking shape. Messrs Allen and Winston, local gentlemen who have the sub-contract for this work are getting the sand to be used in the concrete, on the ground and have their cement and tool house at the Pond Creek bridge already erected. With a continuance of good weather there is every reason to expect rapid progress will be made in the development of the work on this road throughout.






Floridatown April 20

Marked the Opening for 1923, of the Popular



Transients, Board and Room ------------ Per day $3.00

Rates by the week Board and Room ------------ $14.00

Single Meals ----------------------------- .75


Special Attention Given Week End Parties




J. A. HOWELL, Manager


1923 June


Bagdad, Fla., June 30,- The Kelker tract, originally 700 acres, now dwindled down to 400, lies on Escambia bay between Mulat and Floridatown. It was sold recently to Will Harrison, a turpentine operator, but who proposed also this winter to get into the Satsuma game to the extent of fifty acres of his newly acquired land.

Old Jacob Kelker was a Spanish grandee, and cultivated about 200 acres of this land in tobacco. Aside from the interest attached to this addition to the rapidly growing acreage in Santa Rosa county, the old Kelker tract is interesting in romance, as well as tragedy.

The old Spaniard owned his own ships, and every year loaded up his tobacco and went to Spain. Upon his return from one of these trips, so tradition runs, he found persons running off and capturing may of his slaves and cattle, and in addition stole his wife.

The old Spaniard equipped a fast boat, and a crew, and went to sea vowing vengeance upon all pirates and the ones who raided him particularly. It is said that he was so successful as a pirate hunter that he became known as a pirate himself.

But his quest was unsuccessful. He returned to his plantation. and melancholy claiming him for its own, in a few years he lay dying. But before bidding farewell to this world, he desired to reveal to his sons the whereabouts of his money, and for this purpose, at his request, was placed in a wheelbarrow, and one of the sons rolled his dying father according to directions towards a hill top near the Kelker home. But his strength failed, and it is said he died on the wheelbarrow, though his money was afterwards found.

But even to this day there are occasional treasure hunters, armed with pick and shovel, visiting the vicinity of the Kelker tract and great excavations may be seen by visitors, where buried money has been hunted for.

This two hundred acres of old tobacco plantation is rich land, and being forested now by only small pines, will, Mr. Harrison thinks, be easily put in shape for Satsuma oranges, a work he is now engaged in.

1923, August 24


A deal of more than usual interest, not only on account of the amount involved in the transaction, but for the possibilities that it holds in the way of the future development, was made this week, when Mr. R. J. Allen sold his entire Floridatown holdings, including his hotel, "The Allen"', and the bathing and dancing pavilion, to Chicago parties. The purchasers of this exceptionally attractive property, are Mr. and Mrs. Frank C. Czaja and their son, Felix W., of Chicago.

The new owners of this property are enthusiastic over the beauties of it, and highly pleased with this section of the State in general. It is stated to their their present intentions to begin developments on this property, at once, that will transform it into one of the real resort places of this section of Florida. We understand the first improvement will be the erection of a large hotel, in connection with the one already on the ground, thus preparing to care for the large winter and summer tourist trade that they expect to attract to Floridatown, from the North.

Santa Rosa county, and this section especially extend to the new management of the Allen property, a cordial welcome and bespeak for them an abundant success in their undertaking.



While it is a pretty well assured fact that the Chicago parties who have purchased Mr. R. J. Allen's holdings at Floridatown will erect a new modern hotel at that popular resort, there is a persistent rumor afloat that a party of Michigan capitalists are also contemplating making some extensive improvements on certain of the bay front property now vacant. Just what form this improvement may take is uncertain, two stories prevailing, that one they will build an attractive hotel there, and the other, that they will erect a number of modern cottages and bungalows to be occupied chiefly as winter homes by Michigan capitalists.

Which of these reports, if either, may eventually be fulfilled, time along will tell. However it would be hard to find a more attractive site for either, than can be found at Floridatown while the climate, bathing, boating, fishing and hunting to be enjoyed in that neighborhood is unsurpassed by anything in the State.



Mrs. Lottie A. Czaja, hostess and manager of the Floridatown Hotel, formerly known as the "Allen," was in Milton, and in an informal interview expressed herself as more that delighted with the splendid success they have enjoyed since going to Floridatown. While they have not really commenced the extensive improvements that they intend making, Mrs. Czaja says they have their plans well outlined and that by this coming Spring, or early Summer, they will have them pretty well completed.

At this particular time they are devoting their energies to repairing, redecorating and remodeling of the pavilion, which will be under the management of her son, where regular dances will be held every Friday night embodying all the new features of the dancing world. A new floor is being laid in the pavilion, and the whole place is being decorated for the Halloween dance and party that is to be held there November 3rd. Mrs. Czaja says when the pavilion is completed, that it will be at the service of the ladies of Milton and surrounding territory, for their use in holding any special entertainments and programs, without a cent of cost to them.

It is safe to say that Floridatown will be put on the map, in the next few months as it has never been before under the enthusiastic management of its new owners.

Date Unknown


Floridatown citizens as well as the host of visitors, who spend portions of their vacations there, as well as he hundreds who drive out there daily from Milton and Pensacola, will be interested in learning that a new firm is becoming interested in the developments there, and is now putting in a modern skating rink, and together with Mr. and Mrs. Czaja, are rebuilding the old Floridatown bathing pavilion. This new developer, is Mr. F. J. Roske, of Chicago.

The skating rink is being located on he site of the former Floridatown, Czaja pavilion, and will be open to the public on or before he Fourth of July. The new bathing pavilion, will occupy the same site as the old Floridatown pavilion, and will be ready for service within a few days. This work will be in charge of Mr. and Mrs. Czaja, and will embody several new features, in the matter of the care of valuables, etc.

These improvements will add materially to the pleasures of this already attractive pleasure resort, and will be appreciated by the patrons of this thriving little city.

1924, Spring

The news that Construction work will be commenced upon the big bridge which is to connect Floridatown and Ferry Pass by April 1st is welcomed here. The Old Spanish Trail highway is fast becoming one of the most widely advertised national highways in the United States. Floridatown people feel a special pride in being located on this famous thoroughfare. The big bridge is expected to add much to the popularity of this national route.

1924, April


Official announcement has been made from the Naval Air Station at Pensacola that a total of five planes will be used in connection with the Mayday celebration of the beginning of work on the great Escambia bridge project, at Floridatown. Four of the five planes will be made use of by the officer personnel designated to represent the navy. One of the planes will be used to convey Captain J. J. Raby of the station, and Col. J. L. Tilton, from Fort Barrancas, to the bridge site. The fifth plane is what is known as a photographic detail, and pictures from the air will be made by the crew of the flier.

The band from the Air Station which has been offered to furnish music, will make the trip in two or more speed boats from the station.

The navy and army is showing a sincere spirit of the most friendly cooperation in every way, to make the event one of the biggest successes ever held in this section.



(Picture of Governor Hardee)

The largest crowd ever assembled in Santa Rosa county, met and enjoyed a day of unalloyed pleasure at Floridatown Thursday, May 1st, at the celebration of the beginning of work, on the Escambia bridge. Various estimates of the crowd present have been made, ranging from seven to twenty-five thousand. A conservative estimate would be, that between ten and twelve thousand people gathered on that historic spot, yesterday to celebrate the initiation of a work that has been the dream of far seeing citizens for the past hundred years. A rather careful count of the automobiles parked at Floridatown shortly after noon gave something over twenty-one hundred, while a report from the Escambia side of the river stated that cars were parked in a double row there for approximately a mile out from the ferry landing. In addition to the people coming in these two to three thousand cars, other hundreds came by boat, air-plane, teams, bicycles and afoot, easily bringing the crowd up to the number noted above. And yet with this throng of people mixing, mingling, and jostling about, the utmost good nature and good conduct prevailed, there being not the slightest discord during the entire day, and but one "drunk" seen on the grounds, he being a man who came to the grounds drunk, from Molino, and was promptly arrested by Sheriff Mitchell. The day was ideal, while an abundance of bread and splendidly barbecued meat supplemented the bountiful baskets of dinner brought by the thousands of visitors, and the excellent service rendered by the Satsuma Beach Hotel, and the numerous lunch stands, on the grounds, in feeding the multitudes.

Speaking Program

The speaking program, was carried out as ordained by the committee, and several thousand people listened with enjoyment and closest attention to the various speakers of the day. Hon. W. W. Clark, of Milton acted as Chairman of the meeting, welcomed the visitors to our county in his characteristically hearty and sincere manner, after which he introduced Governor Cary Hardee, whose speech is considered by friends and others to have won the Governor many friends.

Remarks of Governor

"No state in the union has a better or more capable road department than Florida. I appreciate the fact that I am covering considerable territory when I thus refer to the department, however, they deserve these words of commendation from me and from the people generally. No one unfamiliar with the conditions confronting them when they took hold, or the troublesome situations with which they have had to content, can fully appreciate the great work this department has accomplished.

When the present department was constituted back in 1921, shortly after my inauguration as governor, they found the department in much confusion and with unpaid bills, and with no money to pay them, to the extent of several hundred thousand dollars. These obligations were discharged as quickly as possible and today their affairs are handled upon a businesslike basis. Through their recommendations the finances of the department were reorganized and it has been so handled that obligations have been met with promptness. The tax levy of two mill, as fixed in the state millage has been reduced to one mill and the bulk of the revenues now comes from automobile license tags and from gasoline sales. The department has considered, and justly so, that it is sound from an economic standpoint, that those agencies which largely use the roads should contribute the major portion of their building and maintenance.

The department has also definitely fixed the policy of building up through the different sections of the state great trunk-line roads connecting the various sections of the state, as well as joining with the roads from sister states approaching us. The work has been concentrated largely upon those main roads and the policy, which is a good one and ought to be continued until they are finally finished, is now a part of the law of the land. It was the road department and their farsightedness that has brought about this policy."

Personnel of Road Dept.

Members of the road department are H. B. Phillips, of Jacksonville; W. J. Tillman, of Live Oak; E. C. Green, Tampa; T. S. _____, Miami; William Corry, Quincy; J. L. Cresap, state highway engineer.

Florida's Resources

Governor Hardee spoke of the resources of Florida--the citrus crops of South Florida and the Satsuma of West Florida, the blueberry, agriculture, naval stores, lumber, livestock. He said that good highways now, like good public schools, no longer have to be agitated in the minds of the people. The attitude only a comparatively few years ago, he said, has changed. People now realize, he asserted, that highways and bridges cannot be built without funds, and they are wiling to pay taxes to see that they have good roads.

Dinner for All

Following the Governor's address, the program was suspended for an hour and a half while the multitude enjoyed the dinner hour. Thousands of loaves of bread, thousands of pounds of barbecued meats, and hundreds of well filled baskets furnished a sufficiency for all, with more than the Biblical twelve baskets left over.

Other Speakers

Following the dinner hour, a number of other prominent citizens of Florida and Alabama addressed the assemblage. The first of these speakers was Senator John Craft, of Alabama, veteran road and bridge booster of our sister state, who has been an ardent advocate of good roads, both within and without the halls of legislation for more than forty years. His address was strong and forceful, and one of the best of the day. Judge Phillips, chairman of the State Road Department made a very effective talk, setting forth some of the plans upon which the Department is now at work. Mr. W. M. Corry, member of the State Road Department, from Quincy, delivered an excellent address, while Wm. Fisher of Pensacola, and others spoke upon the theme of the Day. An invitation had been extended to Capt. Foster Tomasello, now located at Kennaville, in south Florida, who had, possibly more to do with the initiation of the movement for a bridge across Escambia, than any other living man, to be at this meeting and speak, but owing to business affairs, he was unable to be here, however, he wrote a short historical sketch of the early efforts made for securing a bridge across the Escambia, which was read by the Master of Ceremonies, Mr. Clark.

Music by U. S. Band

Music for the day was furnished by the United States Air Station Band, and was of a high order in keeping with the reputation of this splendid arm of the National Defense, and the happy occasion that brought them to Pensacola. These gentlemen came to Floridatown in Government speed boats, while still others from the Air Station made the trip in Airplanes, eight of these crafts being present at the celebration.

Closes with Dance

The celebration proper closed about five o'clock, when, the thousands began their homeward march. However a good many hundred of the young folk remained for the dance which had been arranged to be given at the Satsuma Beach Pavilion, where, to the sweet strains of music furnished by Bonifay's Famous Orchestra, hundreds of youths and maidens tripped the light fantastic until a late hour, thus completing a day of unalloyed pleasure and happiness.

Governor Catches Fine String of Fish

Following the close of the literary features of the program, Governor Hardee, who, incidentally is a real rod and reel fisherman, accompanied by several Milton men of like penchant, including C. W. Cobb of the First National Bank, Mr. I. B. Krentzman and Will Stewart, went down on the Yellow river fishing. Here the fates continued to shower their favors upon the efforts of the day, and in one brief hour's casting the Governor had the pleasure of landing a fine string of fish, including a splendid five pound trout, two, two pound trout and a three pound jack fish, which were brought to the Bagdad Inn and served for supper to the Governor and his party.

Sponsors Extend Thanks

The celebration was sponsored by Escambia and Santa Rosa counties, which the $800,000 structure joins. L. W. Hardy, general chairman of Escambia, and Edgar Keen of Bagdad, Santa Rosa county chairman, joined in this statement:

"We want to thank all the good generous-hearted people of Escambia and Santa Rosa counties who helped the committees to make this celebration the success we believe it to have been. It might be possible to put on more elaborate celebrations, but we do not believe we could make one more beneficial, more enjoyable or arouse more of the spirit that makes for growth and progress. The committee wants every person who contributed in any manner in the celebration to know that their help is appreciated."

1925, June



The Florida Shore and Farms Company, of Birmingham, Ala., through its attorney, in Birmingham, recently purchased from Messrs. Davis and Harrison, the Floridatown town-site and acreage tract, consisting of approximately four hundred acres all told, and including considerable waterfront, some two hundred fine building lots, thirty-two five acre farms, or farmette tracts and some hundred and fifty acres of other lands. Much of this land lays along the road leading to the million-dollar bridge now being constructed across the Escambia river. These tracts will be sub-divided and sold out in smaller blocks.

The tract purchased by this Company does not include either of the hotels, the pavilion, or any of the privately owned properties of Floridatown, but does include unsold residue, of lots, five acre tracts, water frontage, and acreage that belonged to the Floridatown town-site Company, as purchased some ten or twelve years ago by Messrs. Harrison and Graves, and later came into the possession of John L. Davis and J. C. Harrison. It is a splendid property, being located about nine miles from Milton, a little further from Pensacola, and extending up to the foot of the new Escambia bridge now under course of construction.

The Florida Shore and Farm Company is getting out a handsome prospectus in connection with this development, and the business interests of Milton, which will be largely circulated in adjoining states, as well as in the North and middle west. This booklet will not be confined to the development of the Floridatown tract, this being merely an incident in the work the Company has in mind, but Santa Rosa county will be its theme, and its many and varied advantage will b set before the World as concisely and clearly as possible.


Plant of Smaller Capacity to Be Erected

The sawmill at Pace, which was recently destroyed by fire, will be rebuilt, it has been announced. The mill will have a smaller capacity than the one which burned, and it is expected that with the supply of timber now on hand will be able to operate for at least four years. The capacity of the new mill will be between 25 and 50 thousand feet a day.

The Pace townsite has been purchased by Burgess Pace, his two brothers and J. A. Spencer, together with the mill equipment which escaped the fire, and the orange groves recently set out there will be further developed. Plans are also under way for the establishment of a large poultry farm at Pace, it has been stated.

1926, Early in the Year




A deal that will be of decided interest to a good many people both in Floridatown and in Milton, was closed this week, when the Pace Brothers bought the entire Hardee holdings at Floridatown, including the Bayview Hotel and eleven lots there with. While the consideration was not made public, it is understood that it was in the neighborhood of twenty thousand dollars. The deal was made through the Rollo Realty Company of this City.

It is understood that Mr. Pace will remodel and clear up the holding, and either resell it, or lease it to some competent hotel people.

It is reported that Mr. Hardee and family intend moving to Miami, but we have not been able to confirm this report, by a statement to that effect from Mr. Hardee.

The property referred to above is a most attractive and valuable holding, looking out, as it does, over Escambia Bay, but a few hundred feet distant, the building itself being surrounded by stately live oaks possibly a century old, making, in all, one of the most attractive places in West Florida.


Mr. J. G. "Jim" Pace, of Santa Rosa county and Pensacola, spent the greater part of the day, Wednesday, in Milton and Floridatown, where he contemplates erecting a summer home for himself and family, in the near future. In speaking of Floridatown, Mr. Pace evidenced a good deal of enthusiasm over the vision he has of that delightful resort, after it shall have been developed as he believes it will be.

Mr. Pace's three sons, John, Richard and Burgess, recently purchased the Bayview Hotel and a considerable number of lots adjoining, and contemplate developing it into a real pleasure resort. Speaking of the Park, lying in front of the Hotel properties, and between them and the beach, Mr. Pace said, it is his intentions, if accorded the privilege and given the moral support of the citizenship of the community, to erect piers out into the bay, construct stands, pavilion, etc. where the people can come and enjoy themselves at a minimum cost, in this connection he has a vision of Floridatown yet becoming a great pleasure resort, in which man will partially, at least, compete with nature, in making it the most desirable on the entire West Florida coast.


Since the establishment of the water sports equipment, raft, slides and high dive, by Mr. and Mrs. Frank Czaja at the Satsuma Beach Pavilion, at Floridatown, that place is becoming one of the most popular resorts in this entire section. In addition to the water sports, there is an excellent dancing floor, with a fine electric piano, and excellent service at the cold drink stand and confectionery stand, all of which added to the wonderful natural beauty and comfort of this place, make it an ideal location in which to spend the week-end, a few days, or even an entire summer.

While the owners of this property has made no especial efforts to advertise the merits of their place, as is being done by a great many other resort towns, still Floridatown is gaining in popularity, rapidly, there being hundreds of people visiting there daily, and enjoying the excellent bathing facilities offered.

With the purchase of the Bayview Hotel and the attractive grounds surrounding it by the younger Pace Brothers, it is presumable that they will add their influence and financial strength toward popularizing this property, making it, as it justly deserves one of the most popular and best known watering resorts in this section of the State.

1926, Spring


Information that will be of interest to many throughout Santa Rosa County was contained in a statement recently made by Mr. Burgess Pace, owner of the Pace townsite, and interested with the Pace Interests in the Floridatown Hotel, formerly owned by Mr. Hardee. Mr. Pace stated that while they are considering the sale of this property, at the present time, that, if it is not sold by the first of the year, they expect to enter actively into the development of it.

Floridatown, has been conceded by all who have visited it, to be one of the most attractive water front properties to be found anywhere in the State. In addition to its fine frontage on Escambia Bay, where the tides rise and fall regularly, every twenty-four hours, and where there is a beautiful sandy beach, the land, right up to the bluff above the beach is thickly covered with magnificent moss draped live oaks, stately magnolias and shaggy hickory, as well as many other hard wood and pine conifer trees. With the wonderful work that Nature has done for the Floridatown section, the expenditure of but a comparatively small amount of money and effort on the part of man, will make it one of the most attractive spots in the entire State.


Mr. Burgess Pace, owner of the old Hardee Hotel, at Floridatown, which is possibly the second largest hotel structure in Santa Rosa county, has a crew of men at work repairing and remodeling the same, preparatory to opening it for the summer tourist trade. This hotel is delightfully situated among the century-old moss covered live oaks, overlooking Escambia Bay, one of the most beautiful sheets of water in this section, and is, withal the making of a wonderfully attractive tourist hotel.

In addition to repairing the Hotel building, Mr. Pace is also erecting, or planning to have built, a bathing pavilion and bath houses, as well as several cottages for the accommodation of those who will desire to spend some time in this attractive resort.


Floridatown, one of the most delightful resorts in West Florida is taking on new life at this time. The Satsuma Beach Hotel reports a number of regular boarders from Pensacola and other points now registered there, while the business of the Satsuma Beach Pavilion is showing a large increase. In fact there were more than three hundred visitors to that place a week ago Sunday from Brewton, Alabama, alone. Last Sunday large crowds were present, there being cars there from as far away as Atmore, Alabama.

The work of constructing the new Pace Hotel and Pavilion is progressing rapidly, crews of workmen being busy on these projects with the hope of having them finished in time for the celebration commemorating the opening of the bridge, July 8th. A new post office building is also being erected, in which Uncle Sam's representative and business will be housed.


The work of remodeling the Bayview Hotel, Floridatown, which is being carried on by the new owner of this attractive property, Mr. Burgess Pace, is progressing rapidly, and when completed, this will be one of the most attractive hotels in West Florida. The original building was quite commodious, situated a couple of hundred feet back from the Bay, in a beautiful grove of century old, moss draped, live oaks, and overlooking one of the most charming sheets of water to be found in Florida.

The new owner is remodeling the entire building, putting in additional shower and tub baths, repainting and refinishing it throughout on the interior. The exterior is being made more attractive and serviceable by putting a side two-story veranda around the two long sides and the front of the building, and treating the whole structure to a liberal dressing of white paint with green trimming.

In addition to the hotel, Mr. Pace has a large dancing pavilion under process of construction, which it is hoped will be completed by the date set for the opening of the Escambia bridge. These improvements will ad much to the attractiveness of Floridatown which will doubtless be more popular than ever during the present summer.



Merry Gardens Pavilion, which was not finished when the big celebration of the Escambia Bridge forced it into service, is now being finished, painted, decorated, and made a most attractive place of amusement. The glass plates in the floor, have been illuminated, adding to the attractiveness of this splendid floor, while a large amount of lattice work arranged in drapery effect and painted in attractive designs, drop from the ceiling, giving a most pleasing effect to the entire place.

The soda fountain fixtures and equipment are being put in, and the entire place is rapidly being thoroughly finished. Those in a position to know whereof they speak, declare this will, when completed, compare most favorably with the high class resort places of South Florida, while the natural scenery and beauty of Floridatown, where the Merry Gardens Theater located is unsurpassed by anything in the State.



The Merry Gardens Dancing Pavilion was formally opened Thursday, when hundreds of dancers enjoyed tripping over the splendid floor of this amusement center, to the strains of excellent music rendered by the New York Orchestra, that has been employed for the season. While not yet completed this Pavilion is not opened to the public, and it is expected to have dancing there, every night except Sunday.

This pavilion, is unquestionable the most attractive of any institution of its kind in West Florida, the floor being of the finest hard maple, sanded to the smoothness of class, while there are a number of glass inserts in the floor, through which varicolored electric lights will add their attractions to the dancing scene. Around this spacious floor are open windows, looking out onto the bay on one side, and onto magnificent live oaks on the other. The orchestra platform is at one end, while the ticket seller's desk occupies a point of vantage at the other. Commodiously arranged cafeteries, and soft drink stands occupy a portion of one end, so that refreshments are accessible without leaving the building.

This splendid building is located in one of natures most charming settings, being at the water's edge of beautiful Escambia Bay, while back of it are scores of century old live oaks, which, with their draperies of Spanish moss, illuminated by hundreds of various colored electric lights, gives a most delightful setting to a pleasure resort that will be second to none in West Florida.

Mr. and Mrs. Woodward, the efficient managers and Mr. Pace, the owner of this property assures us that they have just begun development, and that with time, they . . . .



Mr. J. G. Pace, well known Pensacola and Santa Rosa capitalist and philanthropist is perfecting plans for the erection of a commodious building, out at Floridatown, for holding religious meetings, Sunday School, Lectures, Conventions, etc. This has been a dream of Mr. Pace's for some time, and last Friday, he in connection with several local citizens, including Mr. Spencer, of Pace and Messrs. E. H. Lundy and D. C. Diden, met at Floridatown and selected a site for the proposed new building.

There were several sites suggested, Mr. Pace, himself, rather favoring the putting of the new building well up on the front, however, yielding to the suggestion of the majority, it was decided to locate this building on beyond the Merry Gardens Pavilion, just beyond the flowing well near the old railroad right of way. This will be a beautiful location, overlooking the bay, and backed by fine old live oaks, with their draperies of moss.

The place having been decided upon, work on the new building will be commenced within the next few days, in fact it is hoped that a good start will be made this week. The building, as contemplated now will be fifty by sixty feet, well built and attractively finished. It is contemplated to have a real old fashioned "Raisen," to which everybody interested will be invited to com and give a day's work, in helping to construct this building.

Just what plans may be decided upon regarding the use of the building, is not yet decided, however it is known that it is to be a non-sectarian community affair where it is expected that all regular religious sects will be welcome. The management of the building has been tendered to a Milton citizen, but was not accepted by him, he deeming it better to have a committee of several to have charge of this work, rather than to accept the responsibility himself.




Floridatown is to have a commodious two-story hotel when the structure, which is being erected by Burgess, Ashley, and John Pace, of Pensacola, is completed.

According to the backers of the hotel, it will be thrown open to the public July 8th, the Escambia bay bridge. At this time it is expected by the promoters, that Governor Martin of Florida, and Governor Brandon of Alabama, will hold a reception at the hotel.

It was stated by Mr. Pace yesterday that the hotel will be modern in every respect and that reasonable rates will prevail.

A large orchestra will be maintained by the hotel to furnish music for dancing and general entertainment.

One of the features of the development will be bath houses, with lockers and modern equipment. Tennis courts will be built near the hotel, Mr. Pace stated.

The Pace brothers are owners of the resort. A. H. Woodward has leased the resort and will be in charge of operations, it was stated. Mr. Woodward has operated resorts in Michigan and Ohio for several years and is well qualified to operate such a resort according to J. G. Pace, who said in connection with the opening of the resort:

"Floridatown is rich in history and is one of the beauty spots of Florida, it has been a resort for 60 years."
"The resort at Floridatown will b an ideal place to held political rallies as a good crowd is always in attendance. A place will be erected for the holding of such gatherings."
"Parks and play grounds will also be features of this resort."


From meager reports received here today, it appears that Floridatown was badly hit by the storm of yesterday. It is reported that the Satsuma Beach Pavilion was completely washed away and that the little new church that had been erected on the beach was destroyed, while the bathing wharf of the Merry Gardens Pavilion was washed out and the underpiling of the new pavilion had washed out leaving this beautiful structure tilted up on one side. Whether any other damage was done or not, was not learned



Mr. Bud Rogers manager of the Merry Gardens Hotel and Pavilion, who has charge of repairing the pavilion stated Wednesday that, were it not for the wiring he would have the Pavilion ready for the dance Saturday night, but it will be some time before they will be able to get the electrical connections installed.

The Merry Gardens Pavilion, the only one of the three buildings on the waterfront at Floridatown, that survived the storm was left standing almost unsupported in mid air. Every one of the brick pillars that supported the walls of the building but two, were battered down, leaving this large structure resting on these two pillars and the wooden supports underneath, a most unstable affair, as one might imagine. Mr. Burgess Pace has a crew of men at work jacking up and leveling the building and putting new supports under it, so that it will be ready for use within a very few days.

While the water came well up into the pavilion, it was there for but a brief time and the floor, with its beautiful glass inserts, is practically undamaged. In fact the building is intact in every way, and when replaced on the new supports will be just as good as it was before.

1927, November

Closing of Floridatown Resort Taken under Advisement by Judge West

The hearing of the motion of State's Solicitor, L. L. Fabisinski asking for a temporary injunction of the Floridatown Dancing Pavilion, declaring the same to be a pubic nuisance, was commenced before Judge T. F. West here at ten o'clock, Saturday, complaints alleging drinking and fighting as being prevalent at this dancing resort were cited by the State's Attorney in his application to close this resort, owned by Mr. H. B. Pace and operated by Mr. M. B. Rogers.

Mr. Sam Pasco, of Pensacola, was retained by the defense, and the case was called shortly after ten o'clock. A number of witnesses, were heard, both from Milton, Pensacola and Floridatown, these including among others Sheriff Mitchell and several of his deputies, Mrs. Czaja, the nearest resident to the pavilion at Floridatown, and others who have frequented these dances. The trend of the evidence seems to be that the main argument, especially that of Mr. Rogers, was using every effort to operate a clean, orderly place of amusement, and that as a rule it was being better conducted than most such resorts are, that while admittedly there was some liquor drank in the park, and on the roads about the pavilion, that no liquor was permitted to be brought within the pavilion nor were drunk people permitted to remain within the pavilion.

After hearing the evidence, the case was argued before Judge West.

Floridatown Case Is Still Before Court

No disposition has yet been made of the motion of L. L. Fabisinski, state's attorney, for an injunction against operation of the Floridatown dance pavilion.

Judge T. F. West, who has the case under advisement said last night that he has reached no decision.

A hearing on the motion was held in chancery court at Milton last Saturday. Complaints of alleged drinking and fighting at Floridatown were cited by the state's attorney, The pavilion is owned by M. B. Rogers and H. B. Pace.

1927, December 13

Judge West Denies Injunction To Close Floridatown Pavilion

Owner Wins Court Decision But Will Close Place On Own Initiative

While the Floridatown Pavilion, will not be closed by order of the Court, as some thought to have done, Judge West having refused to grant the injunction prayed for, this place of amusement will, however be closed by the owner, Mr. Burgess Pace, who was a Milton visitor today.

In referring to the Pavilion, Mr. Pace stated that he was not disposed to close his place of business under the fire of false charges, but in view of the fact that the Courts had exonerated the present management of it, of the charges preferred against them, and in order to make certain repairs and changes that he had been contemplating for sometime, he would voluntarily close the Pavilion for an indefinite period of time. Judge West's decision in the case is as follows:

"From the undisputed testimony it appears that under the present management of the place of amusement, the conduct of which is complained of, the defendant Rogers, having recently been employed in that capacity, Sunday dancing in the pavilion has been discontinued, the Saturday night dances being closed at twelve o'clock midnight. Generally an injunction will not be granted against an act or conduct which has ceased to exist prior to the application for the injunction.

"There is evidence of drinking and drunkenness on the premises where dances are given. But the drinking is not in the pavilion. It is more or less clandestine, under cover of darkness, the liquor being conveyed there by participants in the amusement. There is no evidence that liquor is obtainable on the premises."

1928, February

American Legion



Thursday, Feb. 16, at 8 P. M.

Dixie-Sherman Orchestra

Benefit of Milton Legion Post
Everybody Welcome - Tell Your Friends



Anyone desiring to attend the dance at Floridatown, Thursday night, who have no way of getting out there, should communicate with any one of the following committee, by whom free transportation will be provided; Dr. W. D. McArthur, High Butler, A. P. McLaughlin, C. H. Overman, and A. E. Edwards.

1928, April


Floridatown Hotel



Saturday Night April 21

Plenty of Pep Good Music


The Southern Aces


"You'll Like It"



Popular Pleasure Resort Plans Grand Opening

Floridatown hotel and pavilion will open for its summer season Saturday night, April 21, with a feature dance, it was announced yesterday by M. B. Rogers, manager of the popular resort. Mr. and Mrs. Rogers will have charge of the hotel and pavilion for the Pace Interests.

The popular Southern Aces orchestra of Mobile, Ala., has been engaged for the season. "Pleas" Finkles is manager, Members of the orchestra played at Floridatown during the 1927 season. Park plan dancing will be enjoyed, and the hotel will dater especially to vacationists from the interior sections of the South.

Floridatown has been popular as a resort for a number of years. It is a historic spot, with magnificent oaks fringing beautiful Escambia Bay. With the opening of the pavilion and hotel two summers ago popularity of the resort has increased.

Mr. Rogers said he would assure the public the best entertainment possible.

1928, July



Wednesday Night, July 18
Everybody Come
Bring Somebody With You
V. D. MORGAN, Mgr.




The Merry Garden pavilion at Floridatown was once again the lovely setting location of the several bridge parties last Friday afternoon, when Mrs. L. C. Fisher and daughter, Miss Addie were the gracious hostesses to about forty friends and when the scores were totaled Mrs. W. D. Douglass, of Crestview, was presented a novelty bridge set for high score, Miss Kathryn Barry received a lovely picture as prize for making low score, Mrs. Snoddy cut consolation which was an attractive crystal bowl. A dainty iced course in yellow and white closed the afternoon hospitality.

Those enjoying the pleasure were Mesdames I. V. Trueman, James Faircloth, Fred Snoddy, W. D. McArthur, I. B. Krentzman, C. H. Overman, Sammy Stewart, Lawrence Cobb, Culver Cobb, Zena Elder, Ida McDaniel, Hugh Butler, S. G. Collins, H. S. Bates, Lyman Lynn, Harry Thompson and mother, Mrs. Brittan, T. H. Edney, W. D. Douglass and W. H. Mapoles of Crestview, W. F. Monroe, Mrs. Brittenham of Houston, and Mrs. Greenleigh, of Bagdad, Misses Agnes Ray Applewhite, Kate McDaniel, Marguerite and Dorothy Rivenbark, Cordie Anglin, Kathryn Barry and Gladys Collins. Invited for tea were Mesdames G. D. West, Jim Stewart, D. R. Read and Miss Margaret Read, with the hostesses Mrs. L. C. Fisher and Miss Fisher.

1929, May




Popular Santa Rosa Resort Offers Special Dinner

Floridatown Hotel will open for the summer season Saturday, May 11, it was announced this week by Mrs. Rogers, manager of the 26-room place. The feature attractions on the opening day will be a chicken dinner from 6 to 9 p. m. and a big special dance at the Floridatown pavilion with Harry Howland's Varsity Eight orchestra providing the music.

Mr. and Mrs. Rogers have had charge of the Floridatown hotel and pavilion for the past several years and have made it one of the most popular pleasure places in this section. Floridatown is particularly popular with residents of surrounding states as a summer vacation place.

In addition to 26 rooms there are several cottages adjacent to the hotel which are provided for families desiring to live outside the hotel. The hotel is operated on the American plan and special rates are made to those desiring to visit there for a week or a month.

Howland's orchestra has been engages for the summer season. Dances are held each Thursday and Saturday night.




The series of dances which were inaugurated at Floridatown several weeks ago on each Thursday and Saturday night are proving o be more and more popular with the considerable number of Milton and Pensacola people who enjoy his particular diversion. Mr. Rogers, manager of the pavilion, has engaged Baxter's Gulf Coast Six orchestra and this group of musicians are being well appreciated by those attending the dances.

Arrangements for all kinds of parties, dinners, etc., can be made at the Floridatown hotel, which is in charge of Mrs. Rogers.

1930, Nov. 18



Mr. J. G. Pace and son, Burgess, of Pensacola were business visitors in Milton Monday. Mr. Pace is the largest individual farm operator in Santa Rosa county, if not in the entire Northwest Florida. He has many hundreds of acres of most excellent farm lands under cultivation in the vicinity of Chumuckla and Jay, and has made an excellent crop of cotton, tobacco, corn and other crops this season.

Mr. Pace was over here yesterday arranging to pay his 1930 taxes, he being the second largest tax payer in the county, being surpassed in this connection by the Bagdad Land & Lumber Company, only. Mr. Pace is not only arranging to pay his own taxes and take advantage of the discount, but is urging everyone else to do the same.

1933, Feb. 2




Marie Bata's Band To

Play at Floridatown Fete

An evening of fun, pleasure and enjoyment is promised all who attend the American Legion carnival, vaudeville and dance which will be held Friday night at Floridatown Pavilion.

The event is being directed by L. L. Rogers, of Pensacola, and is under the auspices of Norman A. Garrett Post of Milton. A committee of the local post is assisting in promoting the event.

Marie Bata's All-Girl Band of New Orleans will provided music for the dancing and will also put on a number of specialty numbers. This team eight-piece orchestra and is said to be one of the liveliest dance orchestras ever to play in this vicinity.

The big fun-feast is being widely advertised throughout this section and a large attendance is expected.





Floridatown Reopens

With Marie Bata's


Regular dances were resumed in Floridatown last Friday night, when Marie Bata's All-Girl orchestra opened an indefinite engagement there by playing for the Ameridcan Legion's dance and carnival.

Despite inclement weather the Legion affair was well attended, especially by amusement lovers of Milton and Bagdad. The outing was promoted by I. J. Butras of Pensacola, and the Milton post received a percentage of the receipts.

A. F. Gardner is manager of the New Club Floridatown, which has been redecorated and beautified. Gardner formerly was manager of a motion picture star at Hollywood

Dances will be held each night except Monday with Marie Bata's orchestra providing the music.

1933, August 31
Invites You To Their Initial


Club Floridatown

Friday, September 1st

Special Engagement of



Radio, Recording, Vaudeville

One Dollar Per Couple

1934, April 5




Singers of Section Expect Pleasant Meeting Sunday

One of the largest all-day singing conventions ever held in Santa Rosa county will be held Sunday at Floridatown. This is the annual convention of the Santa Rosa Seven-Shape Association, and the session is being sponsored principally by J. G. Pace, prominent West Florida business man and farmer.

There will be several hundred visitors from South Alabama and other surrounding territory.

A basket picnic at which families and groups are expected to assemble will be held at noon. Several hundred pounds of fish will be fried.

The meeting will be held in the spacious pavilion at Floridatown, which is naturally one of the pleasant picnic places of this section.

1934, April 12




More Than 2,500 Attend Great Santa Rosa Gathering

One of the largest all-day singings ever held in South Alabama or West Florida was enjoyed by more that 2,500 people last Sunday at Floridatown.

The event was sponsored by the Santa Rosa Seven-Shape association, generously assisted by J. G. Pace, owner of Floridatown hotel and pavilion.

More that 2,000 plates of fish, bread, etc., were served at noon to hundreds of visitors from all parts of South Alabama and West Florida. Eight hundred pounds of fish and the necessary bread was furnished by Mr. Pace; Senator E. H. Lundy and J. C. Word provided the cooking oil and labor and in addition virtually every family present brought picnic baskets from their homes.

The event got under way about ten o'clock and continued well into the afternoon. The singing was held in the pavilion, and a loud speaker made it possible for hundreds on the grounds also to enjoy the music. There were between 200 and 300 singers present.

At 11:30 Mr. Pace made a 15-minute inspirational talk, announced that another big gathering would be held at Floridatown on July Fourth and invited everyone present to return for the July 4th festivities.

Quartets from Jay, Samson, and Evergreen sang special selections throughout the day.

W. J. Lee of Munson is chairman of the Santa Rosa Associations and J. C. Word is secretary-treasurer. The next meeting of the Santa Rosa group will be held at Jay on the second Monday in September.


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